Marketing is so powerful. There are certain companies that have marketed themselves to be household names. Easily recognizable and so well integrated into our culture, these names become a part of our regular conversation. Consider how certain brands have become icons that shaped our society in the paragraph below.
What’s better than lounging in your Jacuzzi® while dinner cooks in the Crock Pot®. Please, if you have a cut, put a Band-Aid® on it before you get in. There are Q-Tips® if water gets into your ear and if the night gets chilly and you get a runny nose a box of Kleenex® is available. Go ahead and take some leftover dinner in a Tupperware® when you are done. You can use the Sharpie® to write your name on a piece of Scotch Tape® to label your food.
The list goes on…
These brand name’s have become iconic due to the fact that their names are tied to the general product, whether or not it is from their company. Hot tubs, slow cookers, bandages, cotton swabs, facial tissues, containers, markers and tape. A larger group of products in a saturated market is identified by one brand.
Sometimes icons are people. We have entertainment icons, sports icons, political icons, and we even have icons within our private institutions. We hear that “[so-and-so] is the face of football” or “[this person] IS Rock-n-Roll”. During my new employee orientation we learned about some of those icons at`Iolani School. These people were incredibly influential to the foundation of the school. Eddie Hamada, Harold Keables, Father Bray, and Reverend Coon are just a couple of those. Incredible people that were loved dearly and left their mark here.
At `Iolani School they push the philosophy of “One Team”. This was developed and lived out by the people mentioned above. With One Team there is a sense of humility as we strive for excellence together, unified. While certain people stand out in the foundation and history of the school, `Iolani is not represented by a few people, it’s everyone associated with the school. From past to present, from student to parent, from faculty to staff. We must carry out the values we pick up and learn from those who have come before. The icon of the school is the collective whole.
Honoring the memory of iconic people is very important and very valuable. May we never forget those who have gone before, paved the way and laid the foundation on which the many facets of our community are built. Let us also be sure that the values that they have exemplified live on through us. We cannot let the values and character they have shown us and taught us stay attached to a memory. When we carry on the work they have begun, we too become iconic as one with them. In everything you represent, be iconic. For your family, for your school, for your job, for your friends and for your beliefs, be iconic.